María Costa, director of R&D AIJU, Technological Institute of Children and Leisure Products, will reveal in the talk entitled “” Transformative trends in European parenting styles And now what? Application in the products sector for the childhood “, the quantitative and qualitative data of the different parenting profiles of new families in different European markets such as Germany, United Kingdom, France, Italy and Spain.
During the talk, aimed at points of sale and brands, the techniques to apply this knowledge in the decision making of the different areas of distribution companies and in children’s product brands will be raised, with concrete examples in international stores. Doctor in Pedagogy and Bachelor of Market Research, María Costa directs the R&D (Child Research) department at AIJU (Technological Institute of Children and Leisure Products). He has also been part of the Spielwarenmesse International Trends Committee since 2014. He has 30 years of experience in the children’s products sector, in which he has coordinated European and national projects, has participated in international conferences as an expert in childhood and trends, she has several publications on her areas of experts, and is a consultant in national and international companies of toys, childcare, video games, food and health.
The talk will take place on Friday, January 24 at 5:00 p.m. in Skyline Area located Level 3 Hall 7.